Are Engaged Alumni Found or Created?
Ipsos’ global research on loyalty shows that there isn’t necessarily a one-to-one correlation between action, value of the customer (or alumni) to the organization, and loyalty. So, if overt actions by alumni – donations, attendance at events – are not necessarily a measure of engagement, then how can we identify truly engaged alumni as targets for engagement and advancement efforts?
Find out by downloading Ipsos' Point of View discussing new measures that can optimize and predict alumni loyalty.
The Ipsos approach uses a state-of-the-art analytical dashboard that gives post-secondary educational institutions an overview of how all aspects of their strategy work together to influence alumni loyalty. Loyalty Optimizer identifies alumni who can be influenced and provides detailed strategies for how to influence them. This three-tier approach can help educational institutions to:
- Measure loyalty and devise loyalty segments
- Identify and understand causes of both loyalty and disloyalty
- Identify strategies to move customers to target segments
