Shattering the Myths of Customer Loyalty
Webinar Recording
Date Recorded: February 28, 2006
Duration: 60 minutes
Speaker: Timothy L. Keiningham, Sr. Vice President of Ipsos Loyalty and Head of Consulting
Topic Abstract: Hear Loyalty Myths author Timothy Keiningham and learn first hand what's right and what's wrong with the current state of customer loyalty. In this webinar, Tim dispels the myths and outlines a sure-fire way to make customer loyalty work for your organization.
- Learn the six fail points of most current loyalty efforts
- Better understand why properly scoring your customers is imperative before you create a loyalty program for them
- Learn how to accurately monitor ROI from a loyalty initiative
- Understand a fail-proof process for creating loyalty programs that are both relevant and compelling for your customers
Don't have time to view our recorded webinar? Then, download our presentation deck.
