Net Promoter: The Real Story Behind the "Ultimate Question"
Join Ipsos Loyalty and network with your peers at a breakfast presentation by noted author and loyalty expert, Tim Keiningham.
- May 1, 2007 in San Francisco, CA
Venue: Clift Hotel, 495 Geary Street
Registration & Breakfast: 8:00am
Presentation: 8:30 – 9:30am - May 3, 2007 in New York, NY
Venue: Le Parker Meridien Hotel, 119 West 56th Street
Registration & Breakfast: 8:00am
Presentation: 8:30 – 9:30am
This summer, two leading scientific journals will publish papers that show irrefutably that the claims attributed to Net Promoter's predictive powers are false. Tim Keiningham, lead author of these papers and Ipsos Loyalty's Senior Vice President & Head of Consulting, will discuss research into the metric's effectiveness that show the claims of Net Promoter being superior in linking to growth and in linking to individual customer behavior simply don't hold up. Tim will discuss how he and his fellow authors replicated the Net Promoter original methodology, even replicating the original data, to startling results.
