Net Promoter: The Real Story Behind the "Ultimate Question"
Join Ipsos and network with your peers at a special complimentary presentation by noted author and loyalty expert, Tim Keiningham.
| Seattle, WA | Monday, September 17, 2007 Registration & Lunch: 11:30am – 12:00pm Presentation: 12:00 – 1:30pm |
| Vancouver, BC | Tuesday, September 18, 2007 Registration & Lunch: 11:30am – 12:00pm Presentation: 12:00 – 1:30pm |
| Toronto, ON | Wednesday, September 19, 2007 Click here to see presentation |
Recently, two leading scientific journals published papers that show irrefutably that the claims attributed to Net Promoter's predictive powers are false. In September, Tim Keiningham, lead author of these papers and Ipsos Loyalty's Senior Vice President & Head of Consulting, will discuss research into the metric's effectiveness that show the claims of Net Promoter being superior in linking to growth and in linking to individual customer behavior simply don't hold up. Tim will also show how he and his fellow authors replicated the Net Promoter original methodology, even replicating the original data, to startling results.
