Net Promoter: The Real Story Behind the "Ultimate Question"
In 2007, two leading scientific journals published papers that show irrefutably that the claims attributed to Net Promoter's predictive powers are false. Throughout the year, Tim Keiningham, lead author of these papers and Ipsos Loyalty's Senior Vice President & Head of Consulting, discussed the research into the metric's effectiveness that show the claims of Net Promoter being superior in linking to growth and in linking to individual customer behavior simply do not hold up. Tim also showed how he and his fellow authors replicated the Net Promoter original methodology, even replicating the original data, to startling results.
Discover the truth behind Net Promoter and its impact on corporate growth by viewing a recording of the Toronto presentation.
