The Conference Board: Marketing Research Conference
June 26 - 27, 2007
New York, NY
Ipsos is pleased to be a sponsor of the 2007 Marketing Research Conference. This year's conference will focus on new methods to gain better insights from your customers. To that end, don't miss Ipsos Loyalty's informative presentation entitled "Rethinking Customer Loyalty Measurement for More Profitable Loyalty Management".
Senior executives continue to invest heavily in satisfaction and loyalty measurement programs, but many of them say their programs fall short of expectations. Curt Carlson, Senior Vice President of Ipsos Loyalty, will examine the underlying factors that lead to this situation and how rethinking loyalty measurement can improve customer loyalty and have an unquestionable impact on the bottom line. By attending this presentation, you will:
- Learn why current approaches to measuring and managing satisfaction and loyalty over time fail to produce the impact expected.
- Understand why creating metrics that integrate both loyalty and business outcomes measures is critical to long-term program success.
- Gain insight as to how understanding drivers of loyalty segments can be used to support sustained business improvement
To learn more about the 2007 Marketing Research Conference, please click here.
