IIR's The Market Research Event 2007
October 14 – 18, 2007
Los Angeles, CA
Ipsos is pleased to be speaking at this year's premier conference dedicated to innovation in marketing research. In a presentation called "Current state vs. Future state: A roadmap to bridge the gap between your current customers and your ideal customers", Timothy Keiningham will show how measures that incorporate customers' key business-centric attitudes and behaviors (Loyalty, Share of Wallet, Profitability) can successfully be used to turn ordinary customers into those ideal customers who are loyal and spend more of their dollars in more profitable ways.
This approach not only enables executives to grow their businesses profitably, but supports the development of the customer-focused organization that is necessary for sustainable growth. By attending this presentation, you will:
- Learn why current approaches to measuring and managing satisfaction fail in driving the growth executive expect.
- Understand how programs that integrate loyalty and business outcome measures support development of long-term customer loyalty and business growth.
- Create customer-focus using key drivers based on turning ordinary customers into ideal customer.
- See how this approach can create and maintain customer-centricity in a business-focused organization.
To learn more about this year's conference, please visit the IIR website.
