AMA 2008 Winter Marketing Educators' Conference
February 15 - 19, 2008
Austin, TX
The Winter Educators' Conference is an important forum for current research and intellectual exchange. Manuscripts and special session proposals are invited that present evidence of empirical regularities, explore new theoretical perspectives, suggest practical implications of existing theory, apply new tools to marketing management, provide insights for research drawn from marketing practice and consumer behavior, highlight advances in marketing practice, and/or insightfully synthesize one or more important bodies of literature relevant to marketing.
In addition, recipients of the 2007 Marketing Science Institute/H. Paul Root Award are honored at a special Awards Luncheon on February 16, 2008. This year, Ipsos Loyalty's Tim Keiningham, Senior Vice President & Head of Consulting, will be among the Award recipients for his article "A Longitudinal Examination of Net Promoter and Firm Revenue Growth," which appeared in the July 2007 (Vol. 71, No. 3) issue of Journal of Marketing.
To read more about Tim's Net Promoter research, please click here.
To learn more about this event or to register online, please visit the AMA website.
