Loyalty Expo
November 2 - 4, 2008
ChampionsGate/Orlando, FL
Gain an understanding of how your organization can enhance your relationship building philosophies and initiatives and increase customer commitment, communication and overall customer value by attending a conference dedicated to experts in your field. The Loyalty Expo provides an interactive forum to share success stores, pain points, challenges, ideas for the future and more.
Ipsos Loyalty is pleased to be speaking at this year's conference. Our topic examines proven approaches to identifying your most profitable customersm, and growing that segment to in turn drive business growth. Alex Buoye, Vice President of Analytics, and Tony Cosentino, Vice President of Business Development, will profile Ipsos Loyalty's unique approach C3 — Customers in Three Dimensions, a multi-dimensional methodology that brings together the three key components that connect loyalty to profitability — attitudinal loyalty, behavioral loyalty, and customer value. In this presentation, Alex and Tony will also share a recent case study where the C3 approach was applied, with the end goals of 1) identifying Profitable Loyalty customers, 2) understanding the drivers of loyalty amongst Profitable Loyals and 3) tying these results back to customer & company financials.
To read an article presented at this conference, please click here.
To learn more about C3 – Customers in Three Dimensions, please click here.
