University of Dayton, School of Business Administration: Why Loyalty Matters
| Date: | Thursday, February 11, 2010 |
| Time: | 8:30am - 4:30pm |
| Venue: | National Composite Center Kettering, OH |
| Speakers: | Timothy L. Keiningham Global Chief Strategy Officer Ipsos Loyalty |
| Lerzan Aksoy Associate Professor of Marketing Fordham University |
Want be a more successful leader, manager, employee, spouse, friend, citizen?
If you were to ask anyone what factor contributes most to being successful, you can be virtually certain that not one of them would mention loyalty. And that’s a problem.
Grounded in the most comprehensive study of loyalty ever conducted, Why Loyalty Matters proves that when it comes to business success, relationship success, and even our overall happiness, loyalty is the difference maker.
In their Why Loyalty Matters talk, renowned loyalty experts Timothy Keiningham and Lerzan Aksoy draw from the most comprehensive study of loyalty ever conducted, the landmark Ipsos Loyalty Study, to show why loyalty is critical to our success in all aspects of our professional and personal lives.
Participants learn:
- How to leverage 10 relationship building blocks to shape your interactions at home and work
- How managers can gauge and strengthen employees’ loyalty—and why they should
- How to boost your company’s profits by finding and developing loyal customers
- How to build a support structure of loyal friends and colleagues around you to ensure success
- Making the connection between employee, customer, stakeholder, and my own loyalty
To learn more about this event or to register now, please click here
To learn more about this book, please click here
