Loyalty Myths
In their recently published book, Loyalty Myths, Ipsos Loyalty's top researchers challenge conventional wisdom, debunk 53 accepted practices and offer tested strategies to set businesses back on track. The authors concentrate on six strategic business areas including management practices, loyalty programs, and profitability. Excerpts from eight of our Loyalty Myths are available for download.
- Loyalty Myth #27: Loyalty can be measured by the number of "net promoters" a company has
- Loyalty Myth #31: Loyalty Can't Be Bought; It Has to Be Earned
- Loyalty Myth #49: Employee Satisfaction and Customer Loyalty Go Hand-in-Hand
- Loyalty Myth #26: Loyal Customers Help Grow a Business Through Positive Word of Mouth
- Loyalty Myth #21: A Dissatisfied Customer Will Never Conduct Business with an Offending Firm
- Loyalty Myth #37: Long Term Customers Purchase More
- Loyalty Myth #8: It Costs 5 Times More to Acquire a Customer than to Retain a Customer
- Loyalty Myth #43: Loyal Customers are Less Expensive to Service than Non-Loyal Customers
To learn more about how Ipsos Loyalty helps businesses correctly devise, execute and monitor their customer loyalty efforts by visiting other sections of this site.
