About Ipsos Loyalty U.S.
Ipsos Loyalty has led the industry in the refinement of satisfaction measurement procedures.
- Ipsos Loyalty was one of the first consulting firms to advocate retention marketing.
- The company leads in quantifying the link between service improvements and financial impact.
- Ipsos Loyalty is active globally, running four programs in as many as 15 languages and in over 100 countries.
- Aftermarketing, is in its twelfth printing, having sold over 25,000 copies in five languages.
Other Ipsos Loyalty books include:
- The recent The Customer Delight Principle, published by the American Marketing Association.
- Customer Satisfaction Measurement Simplified was recently published by the American Society for Quality.
- Service Marketing has been taught at some of the world’s leading business schools.
- Improving Your Measurement of Customer Satisfaction, has won the praise of satisfaction professionals from Toyota, Motorola, and Xerox.
- Entrepreneur magazine said of its book, Return on Quality, “The book that gave questions about quality a focus and the movement a name.”
