Integrated Suite of Research Solutions
Ipsos Loyalty provides a state-of-the-art approach to Customer Satisfaction Measurement (CSM), Customer Relationship Management (CRM), and Employee Relationship Management (ERM) for customer-driven business performance.
Our modular suite of innovative research tools provides an integrated framework to identify a global business solution that is effective for consumers as business-to-business customers.

The key elements of the framework are based on three of Ipsos Loyalty’s proprietary models:
- The Customer Delight PrincipleSM or download the pdf
- Loyalty OptimizerSM or download the pdf
- AftermarketingSM or download the pdf
Data Delivery Online
Ipsos Loyalty recognizes that clients require not only useful deliverables that you can act on immediately, but also the ability to analyze the output and to integrate it into the decision-making process.
We make the results of our surveys available to our clients via secure extranets; giving anywhere, anytime access. Online customized reports will be available through a secure, highly flexible, user-friendly tool that can be easily tailored to suit your organizational needs. Our delivery is designed to meet the need for accessible, updated, and actionable market information.
- To download a copy of the Ipsos Loyalty Overview, click here.
